Skip to content
Kelly Cutrone
  • Fashion Careers
  • Style Guides
  • Personal Branding
  • Runway And Trends
  • Buying Guides

Theo Marchetti

Theo Marchetti writes about breaking into and advancing within the fashion industry, from internships to freelance styling work. Before drafting a guide, he maps out the actual steps a newcomer would need to take.

How to Read a Runway Look Book: Shape and Styling (October 2026)

October 4, 2026 by Theo Marchetti
how to read a runway look book

Knowing how to read a runway look book comes down to one habit: walk the looks in the order they were shown and describe … Read more

Categories Runway And Trends Leave a comment

What Is a Lookbook vs a Line Sheet? Guide (2026)

October 4, 2026 by Theo Marchetti
what is a lookbook vs a line sheet

A lookbook is a visual, editorial presentation of a collection built to make a buyer want it. A line sheet is a data document … Read more

Categories Fashion Careers Leave a comment

Fashion Show Production Timeline Explained (2026) Guide

October 3, 2026 by Theo Marchetti
fashion show production timeline explained

Most runway shows take six to nine months to plan from first concept to final strike, and a fashion week slot or a large … Read more

Categories Fashion Careers Leave a comment

How to Get Fashion Week Invitations as a Blogger (2026)

October 3, 2026 by Theo Marchetti
how to get fashion week invitations as a blogger

Nobody sends fashion week invitations to bloggers unsolicited. There are two doors: pitch a brand’s publicist or PR agency show by show, or apply … Read more

Categories Fashion Careers Leave a comment

How to Write a Pitch Email to a Fashion Editor (2026)

October 3, 2026 by Theo Marchetti
how to write a pitch email to a fashion editor

A pitch email to a fashion editor is short, specific, and built around one story idea that fits what that editor actually publishes. To … Read more

Categories Fashion Careers Leave a comment

How to Start a Personal Styling Business From Home (2026)

October 3, 2026 by Theo Marchetti
how to start a personal styling business from home

To start a personal styling business from home, you need three things: a defined niche, a short list of clearly priced services, and a … Read more

Categories Fashion Careers Leave a comment

Fashion PR Internship Interview Questions and Answers 2026

October 3, 2026 by Theo Marchetti
fashion pr internship interview questions and answers

Most fashion PR internship interviews last about 30 minutes, and the questions follow a predictable arc: who you are, why fashion PR, why this … Read more

Categories Fashion Careers Leave a comment

How to Write a Simple Media Kit for Brand Deals (October 2026)

October 3, 2026 by Theo Marchetti
how to write a simple media kit for brand deals

A media kit for brand deals is a short document, usually one page, that tells a brand who you are, who sees your content, … Read more

Categories Personal Branding Leave a comment

How to Disclose Sponsored Content Properly in 2026

October 3, 2026 by Theo Marchetti
how to disclose sponsored content properly

To disclose sponsored content properly, name the material connection in plain language at the very start of the post, and repeat it wherever the … Read more

Categories Creative Business Leave a comment

Recent Posts

  • how to read a runway look book
    How to Read a Runway Look Book: Shape and Styling (October 2026)
  • how to become a casting director for fashion
    How to Become a Casting Director for Fashion in 2026: 7 Steps
  • what is a lookbook vs a line sheet
    What Is a Lookbook vs a Line Sheet? Guide (2026)
  • fashion show production timeline explained
    Fashion Show Production Timeline Explained (2026) Guide
  • how new york fashion week actually works behind the scenes
    How New York Fashion Week Actually Works Behind the Scenes (2026)
  • how to get fashion week invitations as a blogger
    How to Get Fashion Week Invitations as a Blogger (2026)
  • how to become a wardrobe stylist for tv
    How to Become a Wardrobe Stylist for TV (October 2026)
  • how to build a styling portfolio without clients
    How to Build a Styling Portfolio Without Clients (October 2026)
  • how to write a pitch email to a fashion editor
    How to Write a Pitch Email to a Fashion Editor (2026)
  • how to start a personal styling business from home
    How to Start a Personal Styling Business From Home (2026)
  • fashion stylist assistant job description and pay
    Fashion Stylist Assistant Job Description and Pay (October 2026)
  • what does a fashion publicist do all day
    What Does a Fashion Publicist Do All Day? Career Guide 2026
  • fashion pr internship interview questions and answers
    Fashion PR Internship Interview Questions and Answers 2026
  • how to break into fashion pr with no experience
    How to Break Into Fashion PR With No Experience: Proven Plan 2026
  • how brand collaborations are priced for creators
    How Brand Collaborations Are Priced for Creators (October 2026)
Kelly CutroneFashion careers, style guides and personal branding
  • About Us
  • Contact Us
  • Privacy Policy
© 2026 Kelly Cutrone